Reading, Writing, and… Intellectual Property?
The case for starting IP education early
Whether they realize it or not, the kids and teenagers of today live in an unprecedented age of IP. They’re surrounded by trademarked logos, copyrighted songs and characters, and patented products that they can’t live without. More young people are also creating content themselves thanks to the rise of social media sites like Instagram and TikTok.
On this episode of Stroke of Genius, we head back to school, for a lesson from IP expert, educator and content creator Tony Iliakostas, aka the IP professor. We discuss the importance of IP to the next generation of inventors and content creators and explore how best to connect with that younger demographic using pop-culture references and social media engagement.